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SVN Wilson - Digital Marketing Workshop

Effective online marketing is essential to the success of today’s local business. Mastery of it can mean exponential growth yet most approach it in an unstructured and inefficient way. Some try email marketing, others social media marketing and still others, content marketing. Some even enjoy moderate success from their efforts. The fact remains that no single method can outperform a complete, structured and integrated approach to online marketing.

 

Six for Success is your blueprint for launching your most effective and profitable online marketing campaigns. It combines the most successful online marketing strategies, tools and techniques into one complete and comprehensive program.

 

There are six elements of online marketing that, when executed together, create the foundation for long-term success. Overlook any one of them and you limit your success. Maximize all of them and watch your online profits soar like never before. Online marketing is a beast – there’s a lot to it. However, it should not deter businesses from tapping into its power to help them boost their bottom line.

 

Many business owners become confused by the different types of online marketing available to them, so they avoid it all together. Then, there are those business owners who have others doing their online marketing for them, but they’re blind to the entire process. Both of these are huge mistakes.

 

As a business owner, by no means should you struggle try to become an internet marketing expert yourself. But as with any other type of marketing vehicle, it is important that you understand at least the basics of the different online marketing tools available to you.

 

This way, you will have some understanding about how things should work, what you can expect, and how long it will take you to see results. Otherwise, you are simply leaving the ball in someone else’s court - with your business at their mercy.

 

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The SVN Wilson "Six for Success" Workshop


Lesson 1 - Product and Market     Lesson 2 - Traffic Sources

1 - The Value Proposition Canvas

    • The Ideal Client
    • Jobs, Pains and Gains
    • Our Unique Solutions

2 - LinkedIn

    • Profile Optimization
    • LinkedIn Groups

Lesson 3 - Content     Lesson 4 - Conversion Funnels

3 - Content

    • Content Types
    • Content Sources
    • Content Strategy

4 - Conversion Funnel

    • The Client Journey
    • Building the Funnel

Lesson 5 - Autoresponders     Lesson 6 - Optimization

5 - Autoresponders

    • The Indoctrination Email
    • Engagement Emails
    • Re-Engagement Email

6 - Optimization

    • Analytics
    • Resources

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